Big Data Analytics and Master Data Management: A Simple Guide

Big data analytics involves examining large and varied datasets often known as big data to uncover hidden patterns, correlations, market trends, customer preferences, and other useful business insights. This process utilizes advanced analytic techniques, including machine learning, data mining, and statistical analysis, to process and analyze data at high volume, velocity, and variety, enabling organizations to make data-driven decisions.

Big Data Analytics and Master Data Management: A Simple Guide

Master Data Management (MDM) is a comprehensive method of defining and managing an organization's critical data to provide a single point of reference. It ensures consistency, accuracy, and control in the ongoing maintenance and application of key data across the enterprise, facilitating improved decision-making and operational efficiency by eliminating data silos and enhancing data quality.