Black Friday and Cyber Monday 2024: E-commerce Soars to Record Heights
This blog highlights the unprecedented success of the 2024 Black Friday and Cyber Monday shopping events, which saw e-commerce sales reach record levels. It details how deep discounts, innovative payment solutions like Buy Now Pay Later (BNPL), and a surge in mobile shopping contributed to this growth. The article provides insights into consumer behavior, noting that electronics, toys, and apparel were among the most popular categories. It also discusses the role of generative AI chatbots and social media influencers in enhancing the online shopping experience, driving significant sales during the holiday season.