Emerging from a pandemic: The power of WhatsApp Business APIs and Automation

The after-effects of SARS-Cov 2 seem to twirl in a chaotic loop when it comes to the operational workforce of so many brands globally. While we do our best to plan for when this pandemic truly “ends”, many teams are functioning in fragmented and unplanned systems to manage customer expectations, generate and manage leads in a time where CXM seems to be struggling to stay steady!

This is where brands can use WhatApp and its ad-free, direct, and personal communication status to reach over 1.5 billion users globally. The WhatsApp Business API makes for a great opportunity to help any brand, big or small to effectively manage customer engagement over chat – that coupled with powerful automation to provide a fantastic AI-driven customer assistant!

It is true that WhatsApp Business has some of the most stringent restrictions on the pushing of promotional content – in fact, you simply can’t. But don’t let that dampen your ambition. Firstly, the chatbot business is great for providing transactional updates, important account information and even highly available and consistent customer service. Brands like Nykaa and BookMyShow, KLM Airlines, ICICI Bank even have taken charge on WhatsApp by pushing updates on delivery orders, movie bookings, airline booking information, banking assistance and so much more. For a customer, it’s the instant and relevant information which they are thankful for. For you, it’s efficient dialogue – a key quality for brand building and customer retention.

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