Brand positioning also differs from individual messaging strategies of the brand's products and services. Those typically focus on features, tangible details and price points. Instead, positioning is something above the company's appeal to establish a strong appeal and loyalty on an emotional level. It is based on shared values, practices and beliefs. Gatitaa is one of the best providers of brand positioning services that has industry experience and expertise to help the business's position their business on top. We don't build new strategies but work on the existing ones to give it a boost.