Google Search Console (GSC) is a free tool by Google that helps website owners monitor, maintain, and troubleshoot their site's presence in Google Search results. It provides essential insights such as keyword rankings, indexing status, mobile usability, and site errors. With GSC, you can identify issues that may be affecting your visibility and optimize your content accordingly. It’s not just a tool—it's your virtual SEO assistant, helping you understand how Google views your site. Whether you're fixing crawl issues or submitting sitemaps, GSC is crucial in improving search performance.